Services.
SERVICES
Introduction.
With more than 25 years of digital design and project expertise, I offer a versatile range of skills to enhance your projects and bring your brand, services and products to the next level.
Whether crafting compelling digital narratives, developing User Experiences, establishing Design Systems, or defining Art Direction with the latest AI tools, each service is anchored in meticulous craftsmanship and a commitment to excellence.
Let's collaborate and tailor these capabilities to find the perfect solution for your project needs.
Clients.
Here are just some of the amazing companies I have had the pleasure of working with in recent years:
Overview Services.
Creative Direction
Design Systems
E-Commerce
UI/UX Design
Design Consulting
Team Mentoring
Digital Branding
Future Vision
AI Art DIrection
You can dive into the finer details of my experience below, or if you have a project in mind, and want to cut to the chase and get in contact directly, you can find all my contact details here.
Creative Direction.
Fusing artistic vision with strategic insight to ensure your brand creates market impact.
With a knack for leading and mentoring design teams, I shape impactful narratives and foster an environment where creativity thrives.
As a seasoned Creative Director, I like to lead by example, I’m a hands-on designer who can inspire the team with initial guide layouts, vision boards, and good humour.
Using a co-creation process with my team and my client, I formulate the initial Design Principles.
These core guiding principles then serve as the foundation for creating the brand experience. This design framework provides clear guidance and inspiration for all brand touchpoints, products, services and processes.
UI/UX Design.
With a wealth of UI/UX design experience to draw from, I create meticulously crafted digital interfaces that captivate and engage your customers.
From intuitive navigation concepts to visually stunning app design. I create clean, elegant, and crisp visual design that elevates your digital presence to the next level.
Whether it's a mobile app, an E-Commerce platform, a streaming service, or a brand experience, these interfaces are where users engage with your brand.
Digital Branding.
In 2024, it’s pretty safe to say that the first point of contact with any brand will likely be digital, with the interface serving as the initial connection between a consumer and a brand.
The design, usability, and overall user experience of the interface leaves a lasting impression on customers. It's this first initial encounter with the brand that contributes significantly to how your service or product is perceived.
I craft brands that seamlessly resonate across all digital touchpoints. From the smallest interaction on a smartwatch to a digital billboard in the city (and all points in between).
By creating compelling visual identities that captivate your audience, I ensure a seamless brand experience that leaves a lasting impression.
Design Systems.
I shape the initial design vision for your brand or service, then translate it into a robust system that functions across all touchpoints.
The basic elements of the system that I define: Colour, Typography, Iconography, Illustration, Photography, Layout, Spacing, Grid, Tone of Voice, Motion & Design Principles.
I bring the vision together with strategic organisation, standardisation, and efficient design processes that ensure a unified and polished end product.
Whether it’s a brand identity, digital product, service, or tool, I can help you achieve your goals.
Design Consulting.
My consulting services can be tailored for early-stage start-ups, agencies, or world-renowned brands. I offer invaluable strategic insights to optimize your design strategy.
Whether it involves refining existing projects or conceptualising new endeavours, my extensive expertise ensures a seamless alignment of your design efforts with overarching business objectives.
To initiate this process, I conduct an exhaustive design audit of your entire brand. This comprehensive assessment, coupled with interviews and workshops with key stakeholders, lays the groundwork for guiding and elevating your creative initiatives.
E-Commerce.
A branded E-Commerce platform is more than just a visually appealing website; it's a strategic investment that builds a distinct brand identity for your business.
From my experience working across multiple business sectors, I understand the pivotal role that a branded E-Commerce experience plays in achieving greater success and increased sales.
A well-crafted online shop fosters trust, loyalty, and recognition amongst your target audience. It’s crucial to deliver consistent visual elements and great UX – from the first interactions on a homepage through to product pages and checkout.
Joy of use, stunning brand imagery, and clear UX Writing enhance brand recall but also establish a sense of professionalism and reliability.
Digital E-Commerce experiences I have created include work for clients such as Adidas, Montblanc, REWE, Salamander, Eventim and Otto.
Team Mentoring.
Acting as a mentor to design teams, I've played a pivotal role in shaping the growth and expertise of emerging designers within a range of diverse settings, including agencies, companies, and startups.
In the spirit of a player-coach, I actively participate in the design process, providing real-time feedback and demonstrating effective methodologies, processes, and systems.
Offering tips and tricks to help teams navigate the intricacies of designing digital products and platforms, I aim to foster an environment where learning is dynamic and collaborative.
Through personalised coaching, I address individual strengths and areas for improvement, tailoring my mentorship to the unique needs of each team member.
Employing a blend of empathy and humour, I instill confidence and a can-do attitude, consistently elevating the performance of the teams I collaborate with.
Future Vision.
As a designer, I frequently collaborate with clients on projects that involve creating a future-focused design vision.
In these projects, I’m able to use all of my design skills and experience to create a comprehensive design strategy for my clients.
As a creative consultant, working directly in-house on the company side, or together with agencies, I utilise my knowledge of brand design, UI/UX, design systems, visual design, and brand experience to create a cohesive and unified design vision.
These projects can range in function from quick look-and-feel design sprints to highly detailed playbooks.
The initial design explorations and blueprints are then used to kick off the full process of crafting a cutting-edge and visionary brand or product experience.
AI Art Direction.
The advent of advanced AI tools for creatives has added a new dimension to my workflow.
Integrating these tools into my projects helps generate new ideas at speed, and adds fresh perspectives to my visual design work.
Whether it’s ChatGPT, Midjourney, Runway, or Adobe Firefly, these tools help the design process immensely and act as a creative assistant for me to try out new ideas quickly and efficiently.
By seamlessly merging the innovative possibilities offered by these new tools with my extensive art direction expertise, I can quickly move the creative process forward.
I see these new tools as invaluable collaborators, offering unique insights, generating variations easily, and contributing to a more dynamic and inspired design workflow.
Get in touch.
Do you need digital design support on one of your projects?
You’ve come to the right place. Please feel free to get in touch and we can have a chat about how I can help you.
I’m available for freelance projects working remotely, or on-site in your agency, company or startup.
Simply give me a call or drop me an email.
hello@kevinrobertmitchell.com
+49 (0)175 4150775
I’m looking forward to hearing from you.