Dornbracht.
Revitalizing the online presence of the renowned German luxury brand Dornbracht.
CHALLENGE
A digital vision for interior architecture specialists Dornbracht.
The website relaunch for Dornbracht was a transformative project aimed at revitalizing the online presence of the renowned German luxury brand Dornbracht.
As specialists in designer fittings for bathrooms, spas, and kitchens, Dornbracht has a legacy of craftsmanship, innovation, and sophistication. This legacy needed to be reflected in the digital presence of the brand.
With this in mind, I developed a refined visual design language that encapsulates luxury, sophistication, and innovation.
Lead Designer Digital
Art Direction, UI/UX Design, Visual Design, Creation of Digital Look & Feel, Client Liaison & Workshops, Prototyping
Client
Dornbracht
SOLUTION
A branded e-commerce platform for a discerning clientele.
A core objective was to elevate the overall user experience by creating an intuitive and visually engaging website that would resonate with Dornbracht's discerning clientele.
Through extensive user research and interviews, I identified two main target groups who engaged with Dornbracht's online presence looking for inspiration and product information.
The first group were homeowners, who were looking to modernize or build their own homes and looked to Dornbracht as a source of inspiration and knowledge.
The second group were professional architects and interior designers, who used the website during the creation of mood boards for their clients, and when the building phase of a project began, they would then order products online and await delivery.
The resulting platform was a finely balanced blend of inspirational branded content and e-commerce.
Project Insights.
Some detailed insights into the thinking and concept behind the revitalized digital presence for Dornbracht.
Balancing Visual Branding and Commerce.
The project aims to strike a harmonious balance between the aspirational and visual branding that epitomizes luxury in the interior design industry, and the practical benefits of an e-commerce platform that facilitates swift decision-making and purchasing.
This equilibrium ensures that the website appeals to both emotional and functional needs.
Outcome.
The Future Vision for Dornbracht was a multifaceted project that integrated several critical components to redefine Dornbracht's online presence: extensive client collaboration, in-depth user research, and a meticulously iterative visual design process, all underpinned by the creation of dynamic prototypes and animated visuals.
This resulted in a design vision for an online ecosystem that not only showcases luxury and product innovation, but seamlessly integrates inspirational content, product information, pricing details, and a simplified ordering process into a platform that transforms the digital presence of a luxury German brand.
Acknowledgements:
Original photography and film by Dornbracht.